How 3D Architectural Animation Helps Projects Shine

3D architectural animation paints a virtual picture of a project that’s currently under construction or renovation. The animation goes a long way in expressing and explaining various salient features of the project and its surroundings. It provides the viewer with a near-to-life experience about how living in or doing business in the newly-constructed building would be like. It would not be wrong to say that 3D architectural animation is a very concise version of a movie, where the hero is the project. The animation mostly highlights the projectionists, construction site, location of the project, people etc. all of which are digitally created all through the animators imagination and creativity with the help of facts about the project.

3D architectural animation differs from an architectural rendering in the sense that it has more than just one image shown from a single point of view.Instead, 3D architectural animation uses still images and puts them seamlessly together to form an animation, which plays like a movie on screen. From the structures, to the landscape, from the surrounding to the minor details, each and every image is created digitally from scratch to enhance the value of the concerned project. This animation is, as of now, the most effective way to market and advertise a construction project as it gives a realistic view of the things to come in the future.

Another added advantage of 3D architectural animation is its user-friendliness.It gives the viewer a clear idea about the project and displays all the features of the project, and also highlights their benefits. Besides giving a completely authentic view of the un-finished project,3D architectural animation also provides a 3D architectural walkthrough of the entire project so buyers can familiarize themselves with their purchase.

With the latest innovations in technology, many new software have been introduced to help the designers present their visualization in a more professional, yet simple and legible manner.

Real Estate and land developers rely heavily on 3D architectural animation to showcase their projects. So it becomes more important that the team responsible for creating the 3D architectural animation investsall their efforts and combines imaginative qualities to make the project shine.

Pixarch | Services

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”
- Douglas Adams

Pixarch specializes in providing a broad range of services specific to the architectural visualization industry. Through the collective efforts of our highly specialized team, Pixarch is exceptionally qualified to provide complete multimedia solutions as well as comprehensive services, all of which are detailed below:

Complete Multimedia Solutions

We provide you with the best solutions out there. For companies wanting solutions to their multimedia requirements, or wanting to improve their self image, Pixarch offers complete multimedia solutions. Combining our extensive experience in many forms of digital media, we pride ourselves in being able to bring the best solution to you using the entire combination of Web, Video, DVD, and Virtual Digital technologies.

True to Life Virtual Walkthroughs

A virtual walkthrough is the most effective and exceptional way of pre-visualizing your commercial or residential projects before they are built, and is a tremendously powerful sales tool. Through the combination of our expertise and the state of the art technology, we can provide you with the experience of ‘True to Life’ virtual walkthroughs. Our philosophy is simple, we want you to believe in what you see, and that can only be accomplished by bringing you the finest quality there is. Walkthroughs are made even more convincing with the addition of subtle sounds, making you feel the environment your eyes look at. A virtual walkthrough may become an effective presentation with the addition of existing photographs, text, and voiceover to it, vibrantly depicting your project.

Photorealistic 3D Views

A picture is worth a thousand words. Our specialty is bringing designs and ideas to life using the modern marvels of 3D and digital media. We create stunningly beautiful 3D renderings of the highest quality and deliver them like no other. We pride ourselves in creating extremely detailed and well defined photorealistic interiors and exteriors using our expertise in 3D technology. Amongst the many advantages of using 3D and digital media is the fact that our clients have the liberty of choosing from a huge library of furniture, landscapes, colours, and textures of their liking for their projects. This added service often helps clients in deciding the entire theme of their project.

Live Presenter

Harmony in Motion. Our intricate understanding of broadcast media allows us to bring about solutions to existing problems. Sometimes this means stretching the barriers and coming up with completely unorthodox solutions. Live Presenter is one such solution that allows us to composite real people onto computer generated backgrounds. Using this technology, we have taken architectural visualization to an entirely new level by recording actual crowds of people and inculcating them into our virtual walkthroughs, giving that extra feel of reality that had been missing for a long time in the industry.

Combining Real Footage with 3D Graphics

Experience the best of both worlds. Our expertise in computer graphics allows us to take real world footage and combine it with computer generated graphics. Imagine being able to insert an artificially created architecture into real footage with physically correct lighting conditions. The possibilities of such a combination of elements are endless.

3D Floor Plans

Why look at a typical two dimensional floor plan when you can gain more perspective looking at one in 3D. 3D floor plans contain all the information a 2D floor plan has, and adds height to it. It conveys a lot more detail about the project it is representing as opposed to the traditional two dimensional drawing. We create scaled models of the entire project in 3D and can provide you with incredibly detailed views of your choice easily and quickly.

Visual Design

Brochures and Catalogues

We believe in the art of attraction. An elegantly designed brochure or catalogue speaks volumes about the brand and business it represents. It enhances a company’s entire marketing toolkit and enables higher sales through more exposure. Our aesthetic designs and creative minds bring you a picture perfect representation of your brand and business. We offer creative services in:

• Large brochures
• Mini brochures
• Catalogues

Advertising

Reach out to the masses. Some of the best products and companies fade away simply because not many people know about them. Advertising is the singular most powerful form of communication that takes a product and introduces it to the masses. We have made it our objective to help you reach your mass market by brainstorming ideas that will give you the creative direction to suit your needs and will make you stand out in the crowd. Our services include creating:

• TVCs’
• Print Advertisements
• Billboards
• Hoardings
• Wallscapes

Web Design

Create your online presence. With increasing internet connectivity, it is but natural that companies and organizations have taken to establishing their online presence. This helps them reach out to a broad spectrum of educated people interested in acquiring gainful insight via first hand information. According to internet surveys, a website is considered visit worthy only when it has the perfect blend of visual design, interactivity, and reliable content. Being the first medium of introduction to your company through which potential clients and customers will acquire knowledge about you, it is imperative that it captures the attention of its audience. Our services include:

• Corporate Websites
• Optimized Virtual Walkthroughs
• Virtual Reality Tours, 360 Degree
• Interactive Broadband Commercials 2D and 3D
• E- Banners
• E-Brochures